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Our Founder


Aplat founder Shujan Bertrand in the studio.

 

Inspired by the French “Art de Vivre,” I created the Aplat Design Collection in homage to my family lifestyle in France, which involves daily rituals of sharing homemade food and wine. Combining my career in industrial design with my passion for the environment, my family, and the joy of giving, I have created products that are simply beautiful, thoughtfully crafted, and sustainably designed and made in San Francisco.

I am grateful for my international design experience creating products for highly regarded brands as Steelcase, Incase, and Nike. In 2014 my a-ha moment came while buying flowers for a friend at my neighborhood market. When the beautiful bundle of flowers was packaged with crackling cellophane wrapping, I instinctively envisioned a sustainable and elegant alternative for gifting flowers, and the Jardin Tote came to be the first of the Garden and Home Collection.

Today, my Korean-American-French multi-cultured family is a great inspiration for bringing to market zero waste designed products, while I embrace zero waste living with my husband and two children. Innovating new products for my own family living has led me to create the Aplat Design Collections of sustainable products for all families.

I have been leading sustainability in my design practice for quite some time. My zero waste origami design principles have been the foundation from day one and have enabled me to take the concept of zero waste living to a new level, starting with design.

 

"Creating something new yet timeless is my purpose. I strive for simple classic square shapes, but apply an origami volume approach to everything Aplat carries."


—Shujan Bertrand